Marketo Launchpoint vs. the Others: Feature Comparison

Marketing automation software has the ability to revolutionize the way business work, but before picking one, you should check the features, integration capabilities and ecosystem of each of the leading players in the industry. One fast way to gauge all of these is simply by comparing their individual market places.

In the following paragraphs, we provide you a quick snapshot of the big player’s market places in comparison to Marketo Launchpoint.

Marketo Launchpoint

With its debut in November 2012, Marketo Launchpoint is only one year old but it has become very popular among business owners. Within this short time, it has service partners of more than 30. Their number of application partners is 200+ today. However in the integration market place, Marketo offers only 12 'Marketo Integrated' products.

Marketo does have its dedicated site ( for developers and also offers an open API. Marketo also offers a range of on-boarding and support solutions to customers. With this, expect Marketo Launchpoint to develop quickly.

ExactTarget’s HubExchange

HubExchange is less than 1 year old (launched in July 2013), making it a recent edition to the industry. When compared with Marketo Launchpoint, HubExchange lags behind in applications (just 79 listed). But, a larger percentage is actually integrated with ExactTarget.

Also, HubExchange isn't in the partners section of the ExactTarget website. ExactTarget has got only nine service partners and again this is certainly a lot less than Marketo Launchpoint. In contrast, ExactTarget has more than 99 channel partners listed.

ExactTarget doesn't run any developer web-site for testing integrations. However, it has an open API and also API documentation. With ExactTarget’s acquisition by, it'll be interesting to see if ExactTarget can make use of Salesforce’s massive App Exchange.

Hubspot’s Marketplace

Launched in July 2011, Marketplace is two years old. It is pretty large, with 240+ service partners and unlike Marketo Launchpoint, it features a rich set (500+) of third party templates.

Hubspot’s Marketplace lags behind others with regards to 3rd party applications, though it may seem odd given that they offer an open API and a separate developer website. The reason is, Hubspot recognizes Marquee integrations as of high quality hence it promotes actively to the customers. However the API only apps are not promoted by Hubspot.

Eloqua’s Appcloud

The Appcloud was introduced by Eloqua in the year 2011. It's got a respectable 100+ integrated applications listed; this is quite a few greater than Marketo Launchpoint.

However, developers looking to create applications for the AppCloud after January 1st, 2014 should become a member of Oracle Partner Network, so expect the rate of newly-built apps to drop considerably.

“Topliners” online community is the Eloqua's dedicated developer website. Also, its partner listing is separate from the Appcloud and lists a quite very few partners with 35 in total.

Pardot App Center

The total number of apps currently listed in Pardot's App Center is very small, with just 30+ apps. Also, they don't really have standalone market place website to cater to its customers.

Pardot has got a dedicated developer web-site and an open-API. Pardot's 35+ service partners isn't really a big number and actually they are listed in two categories - Agency partners and Technology partners.

As a whole, the unique capabilities and features of Marketo Launchpoint make it as a main trump against some of its major competitors. Only ExactTarget’s Hubexchange is at the same level. All these things demonstrate the Marketo's strength in partnerships, integration and ecosystem.

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